On September 3rd, the 2020 Shanghai Brand Leading Model Enterprise awarding ceremony was held in the Shanghai G60 S&T Innovation Valley. The awarding ceremony was guided by the Shanghai Municipal Commission of Economy and Informatization and the Shanghai Federation of Industrial Economics, organized by Shanghai Association for Quality, and hosted by Shanghai Zhongde Institute of Quality Technology. At the meeting, the organizer delivered the "Notice on the Announcement of the 2020 Shanghai Brand Leading Model Enterprises List". SWS successfully ranked among them with a complete brand management system and a rich series of brand products.

The build of “Brand-Leading Model Enterprise" is an important carrier and mean for Shanghai to better implement and serve the national strategy and accelerate the construction of a modern brand economy system. Since its inception, SWS has always adhered to the "face competition, boldly innovate, honest service, seek win-win" as the core value of the brand and business code of conduct. Adhering to the brand development idea of earning "profit" from cruise ships, being "strong" in offshore products, being "leading" in merchant vessels, and realizing "breakthroughs" in application and service, SWS regarded the cultivation and build of China's first-class ship brand as its own duty, put the capacity building of independent innovation as the core, vigorously implemented the diversified brand development strategy, interpreted the rich connotation of "SWS" (Shanghai Waigaoqiao Shipbuilding Co., Ltd/ Sailing With Success) brand by outstanding corporate culture, leading design and R&D ability, high efficient construction technology and level, excellent safety and quality concept, innovative brand communication mode, and has achieved fruitful results.

Over the years, SWS has developed a series of name brands, such as "SWS-Large Cruise", "SWS-Capesize bulk carrier", "SWS-VLCC", "SWS-Afra tanker", "SWS-Container Ship", "SWS- Offshore Project", and realized batch and serial design and construction, providing a full range of systematic solutions for the marine and offshore industry. At the same time, SWS has created a large number of "the world's first" and "China's first", and constantly renewed the development record of China's shipbuilding industry with data. The "SWS" brand has gained high popularity in the global shipping industry and maritime industry, and has a strong market and customer recognition. SWS built and delivered "Hua Shan”-"the world's first super tanker to meet the "common structural rules", the world's first super large intelligent VLOC "Pacific Vision”, and is the first and the only one whose annual shipbuilding output exceeded 8 million DWT as of now in China, the first to build 300,000 DWT FPSO in China, the first in China to successfully build the world's sixth generation deep water drilling rig "Hai Yang Shi You 981", the first to build and deliver the super large container ship and also the first to build the large cruise ship in China.